Are you one of the hundreds of Business Owners on the Sunshine Coast forking over your hard earned cash to pay for advertising that lies rotting in the gutter every week?
Take a good hard look at this photo below.
Let me just set the scene for this post with this quick side note: Each one of those arrows in the photo above is pointing to one of the FREE newspapers that’s been lying on the ground for days.
Let’s continue…
This is a photo of my street and it’s the same thing week after week. Around mid week a plethora of FREE newspaper – magazines are delivered.
From Wednesday to Sunday the streets are literally littered ( as per the photo above) with unrequested rubbish that’s disguised under the name of FREE newspapers.
Over 150,000 (that’s just from one publisher) of these damned things are left lying on the streets (each one in a plastic bag) every week.
On Sunday (the day before bin collection day) the streets are finally free of this environmental vandalism.
You’re picking up (pun intended) what I am putting down her right?
The papers are delivered mid week, the streets are littered with them for 3 to 4 days, then the day before bin day all of a sudden they disappear.
Where do you think they are going?
Perhaps all of a sudden the day before bin day people think to themselves…
Mmm I haven’t read all of those papers lying out on the footpath, I had better go and grab them and have a read of them.
Yep that’s SARCASM!
With the plethora of options available for the consumption of media today, how many people do you think still read the newspaper?
Let’s just have a look at the options available…
- News Websites
- YouTube
- Mobile Apps
- Blogs
The list goes on and on.
Even though you already know what I am saying makes sense, there’s an easy sure fire way to confirm your suspicions that I’m right.
Talk a walk around the streets of your own Neighbourhood on a Thursday or Friday and you’ll soon see what I am talking about.
The waste is ridiculous, and it really doesn’t need to be this way. In fact I am going to give the newspapers the answer to their problem right now.
You keep reading this as well because there’s a vitally important marketing lesson in this answer.
This is what the papers need to do, it’s called a direct mail marketing campaign.
They could simply send out a postcard to each house that they currently deliver a newspaper to with the following text on it.
Help Needed.
Can we ask for your opinion please?
Can you help us out with a simple quick (takes literally 30 seconds) multiple choice online survey? As a way of saying thanks at the end of the survey you will get (insert a valid incentive) to say thanks for helping us out.
We understand that things have changed dramatically in the last few years and we want to deliver our paper to you in a format that’s of the most value for you, hence the survey to find out what you want.
What this achieves (besides collecting email addresses if they’re really smart about it) is they’ll literally know what format to deliver their newspaper in, so that it’s actually going to get read.
The saving of not having to produce tons of rubbish every month alone would be enormous.
As Bob Dylan sang “the times they are a changin”
It’s time the print media work up to it, and started producing a product the consumer actually wants to consume.
In fact if they’re truly serious about being responsible members of the Sunshine Coast Community they’ll take my suggestion on board and implement it immediately.
Do you think it will happen? I’m tipping NO.
They’ll keep clinging to the idea of delivering over 150,000 papers every week so that they can sell advertisers on the idea that their message is getting into 150,000 homes across the Coast.
So what are your alternatives?
The best alternative of course is to build your own media platform. You don’t need a huge budget, lots of expensive equipment and masses of staff to be able to produce the type of content that your market wants to consume.
You literally have everything you need on your mobile phone to start your own media company today.
But your busy right, and you don’t have time to work it all out for yourself?
Well if you’re serious about branding yourself as an authority in your market, and establishing an effective platform for your business to advertise itself on,
Here is what I have got
In 2015 I am going to work with a small group of highly motivated individuals showing them how to produce their own media platforms so that they’re not spending vital cash – flow on advertising that just goes straight in the bin.
This is what I call my apprenticeship program. It’s a minimum 6 month commitment.
This is what you need
- An attitude of how can I do that. Whingers and excuse makers will not be tolerated.
- You have to be prepared to spend ½ hour per day 4 times per week working on the tasks that I am going to set for you. Don’t worry I won’t ask you to do anything weird!
- A small advertising budget of $100.00 per month.
- ½ a day per month to work on your media platform in a small focused group (six apprentices maximum)
Here is what you get
Initially so that you can just focus on creating awesome content, I’m going to create a blog that you’ll have access to so that you don’t get bogged down in technical tasks.
You’ll also get the following…
- Access to Lead Pages (vital to building your email list)
- Access to a Private Facebook Group with only my apprentices in it
- Your audio regularly published on an iTunes Podcast, that will be transcribed into blog posts and used to create video
- 1 day per month coaching in a small group environment
- Access to all I Love Marketing Maroochydore Meetups
- 6 hours one on one time with me, that you can use as you like
- Access to the YouTube Advertising platform via Veeroll
- Membership to the Potent Marketing Podcast Community
Here is what you need to do next
The investment in this program is $697.00 + GST per month, but you’re not going to find a buy it now button anywhere, you can’t just buy your way in.
That’s because given that I will be working on one on one with all of the apprentices I take on, I want to personally meet them and make sure that we’re both happy to work together first.
The next step in the process is to click here and fill out the form on that page with your details. Then I’ll be in touch within 24 hours to work out a time for us to catch up for a chat – consultation.
The consultation places you under no obligation to become part of this apprenticeship program.
If you think it will just be a sales pitch think again.
You’ll get a ton of great marketing ideas that you can implement in your business immediately, and I’m more than happy to provide you with the contact details of other business owners that have done this consultation, so that you can ask them their thoughts on it.
This is what you’ll learn
- How to revive what you thought were dead leads
- How to test your advertising with a minimal budget and cull out the ad’s that aren’t performing, saving yourself a small fortune in the process
- How to create premium products that your best customers want to buy from you
- How to create an online marketing system that does your selling for you
- How to take the focus off of price and attract only the customers that want value
- How to increase your profits by selling more to less (but much higher quality) customers
Click here leave your details and we will speak soon
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