According to Marketing Daily, the Foursquare partnership came into operation during the 4th of July weekend. Starting with a second TV spot called “Uncle Teddy,” the Foursquare badge campaign was launched. The Pepsi ad blatantly steals the polar bear theme from Coke. The ad was originally previewed on Pepsi’s Facebook and YouTube. From the social media sites, it was broadcast on “America’s Got Talent.”
The campaign has Pepsi selecting popular locations around the world, involving ballparks, beaches, parks, concert venues and pools. Users who check-in from any three of the selected locations earns badges, which enters them in a Pepsi sweepstakes for prizes.
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