A good example is Diamond Jewelry Limited who sell diamonds online. After adding product videos to their eCommerce site, they realised a 60% reduction in returns, which significantly increased their revenues and margins.
Source: How to Use Video to Improve Conversions, Reduce Returns & Increase Profits http://www.reelseo.com/video-improve-conversions-reduce-returns-increase-profits/#ixzz1KrPzctHi
©2008-2011 ReelSEO Video Marketing
Cheers Beanie
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