The study also revealed that, for brands and media companies, more fans leads to less overall engagement, but for artists, the opposite is true. On average, artists get 92 “Likes” per post, which is almost twice what brands and media companies get. On the other hand, media organizations get more comments per post (43 is the average) than artists (17) or brands (9). Ajani speculates that fans of artists might be more likely to have friends who are into similar music. “If you like John Legend and I see that, I might jump on [to the conversation] as well,” Ajani says. “If you like a CNN article, I might be less inclined.”
Engage, Interact Add Value! It's not rocket science!
Cheers Beanie
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